20 June 2008
Spirit
of Tasmania is pleased to announce that both Hyro Limited and
emitch are winners of the recent online advertising tender and have
entered a three year service contract.
Ms Melindy Green, Director, Marketing and Communications said
there were numerous tender submissions however Hyro Limited and
emitch delivered innovative and creative initiatives to value add
and support our offline marketing campaigns.
"Hyro Limited who will be responsible for the design and
creation of display advertising banners impressed us with their
professional approach," she said.
"Every concept presented focussed on experiential marketing and
personalisation which will help us to directly relate to our target
market.
"Destination marketing will also be incorporated into our
campaign which is a new and exciting direction for Spirit of
Tasmania."
Ms Green was highly impressed with emitch's capability to
deliver a broad range of online media buying tools. This includes
being one of only a few companies in Australia to offer a
specialist search agency service.
"We are currently changing direction with our online media
buying and emitch will assist in fine tuning our techniques to
ensure we deliver key messages to our specific demographic," she
said.
"We look forward to working with both agencies to produce some
outstanding future campaigns."
-ends-
Released by:
Carolyn Neill
Corporate Communications Coordinator
cjn@spiritoftasmania.com.au
