4 June 2008
Melbourne based corporate communications agency
Pesel & Carr is thrilled to announce the commencement of its
work with Spirit of Tasmania, having won a four way competitive
pitch.
Barbara Pesel, Managing Director of Pesel & Carr, said:
"Everyone on the team is incredibly excited about this great new
opportunity. Spirit of Tasmania offers a unique and relaxing
sailing journey to thousands of people each year, and will be an
incredible brand to work with. We have some fantastic creative
ideas for promoting the service, and can't wait to see these come
to fruition."
Founded 11 years ago, Pesel & Carr has worked closely with
high profile brands such as Sampford IXL, Peugeot and Nestle, as
well as forging a highly respected reputation in the investor
relations field. The organisation oversaw communications around the
formation of peak body Golf Australia and has so far provided
public relations support for four Australian Opens.
Spirit of Tasmania carries over 380,000 passengers per year
between Melbourne and Devonport and offers passengers unparalleled
freedom to take their own vehicle and as much luggage as they
like.
Pesel & Carr has been employed on a three year contract to
provide creative promotional initiatives, to add value to current
marketing activities and ultimately stimulate an increased number
of passengers on board.
Melindy Green, Spirit of Tasmania Director of Marketing and
Communications, said: "We were extremely impressed with Pesel &
Carr's ability to understand our core business drivers."
"They delivered creative new and innovative initiatives that
will directly identify with our target demographic," said Ms
Green.
"One component of the comprehensive
campaign is to introduce an exciting range of themed sailings -
from hot salsa nights to celebrity cooking demonstrations or dance
the night away with the return of the King - Elvis!
"These are just a
few of the new initiatives that our passengers will benefit from to
make their sailing experience as pleasurable and memorable as
possible."
-ends-
Image above: L-R: Christine Bolt
(Pesel & Carr), Coxy, Sam Watson (Pesel & Carr).
For media enquires please contact:
Sam Watson
Pesel & Carr
Tel: (03) 9663 0886;
Mobile: 0412 099 134
Email: sam.watson@peselandcarr.com.au
Carolyn Neill
Spirit of Tasmania
Email: cjn@spiritoftasmania.com.au
