14 November 2011
Spirit of Tasmania wins two awards for tourism
Spirit of Tasmania has been presented with the Major Tour / and or Transport Operator category award at the 2011 Tasmanian Tourism Awards announced in Hobart on Friday 11 November.
About 450 industry representatives attended the gala dinner to celebrate the awards, which are designed to promote and reward business excellence in the Tasmanian industry.
TT-Line Company Pty Ltd Chief Executive Charles Griplas said Spirit of Tasmania staff, crew and management took "great pride in winning this award".
"The company is focused on assisting Tasmania's tourist sector and the broader state economy," he said.
"We are a significant investor in destinational marketing interstate and want to keep Tasmania top of mind among potential visitors. This award recognises the important work we have done and continue to do in this area."
All category winners will go to the national awards being held in north Queensland next year.
The Tasmanian Tourism Award follows the presentation of another prestigious award for Spirit of Tasmania's 2010 travel guide; 'Tasmania - Choose your own trip to remember, announced on 1 November 2011 in New York City.
The travel guide won a gold Eddie Award for Editorial Excellence and a gold Ozzie Award for Design Excellence. Hosted by Folio Magazine, the awards recognise excellence in magazine, digital editorial and design.
The Tasmania - Choose your own trip to remember travel guide, launched on 6 August 2010 and was designed to both retain and attract new customers. The guide was mailed to 17,000 members of Spirit of Tasmania's Travel Club and distributed to more than 570,000 targeted households on the mainland.
Mr Griplas also highlighted recent online tourism achievements for the company;
"Our marketing team has launched a new travel tool on our website to assist visitors to plan their next trip to Tasmania," he said.
"Potential travellers can explore recommended travel itineraries using a Google map which is loaded with things to do, attractions and places to visit in Tasmania.
"In addition, our website now has an improved booking engine, giving potential travellers greater flexibility and the ability to make changes to their bookings up until the day before they travel."
Spirit of Tasmania is an Accredited Tourism Australian Business.
For further information contact:
Spirit of Tasmania, Corporate Communications Coordinator