22 June 2012
Spirit of Tasmania appoints CumminsRoss and
Spirit of Tasmania has appointed CumminsRoss as its advertising
agency and Maxus as its media buyer.
The appointments were made after a detailed review of services and
a competitive tender process.
The review focused on the new look and feel of Spirit of
Tasmania's brands, incorporating its strengths, travel benefits and
CumminsRoss, Australia's fastest growing independent full-service
advertising agency, will manage Spirit of Tasmania's creative
services for mainstream and digital.
It has grown to 62 staff and two offices in just 17 months on the
back of national and international engagements with leading brands
including Chrysler Jeep, Fiat, Alfa Romeo, Fonterra,
Carsguide.com.au, Deakin University, Jacob's Creek, Asahi, and now
Spirit of Tasmania.
"We're ecstatic with the Spirit of Tasmania win as it combines our
strategic, creative and digital strengths," CumminsRoss Managing
Director Chris Jeffares said.
"We provided strong insight-led thinking that will really take the
"Spirit of Tasmania has a truly differentiated product and we are
looking forward to working with the company on a brand refresh that
delivers on its uniqueness and opens up new markets."
Maxus will continue to manage Spirit of Tasmania's media
Maxus has managed Spirit of Tasmania's media buying duties for a
decade and has now expanded to include search, digital and
Maxus Chief Operating Officer Mark McCraith said: "We have had a
long and very close working relationship with Spirit of
Tasmania. It's fantastic news that we have been able to
retain Spirit of Tasmania's media account.
"With the ability to help across more elements of its
communication channels, we can now be there to help drive its
business even harder."
Spirit of Tasmania would like to thank all previous advertising
providers, in particular its contracted partners Sputnik, Emitch
and Hyro which have all helped the company achieve strong passenger
volumes, exceeding targets year-on-year.