Around 120 travel agents will travel on the Spirit of Tasmania ships this week from Melbourne as part of a 'Mega Familiarisation'.

Melindy Green, National Manager Passenger Sales and Marketing for the company, said the famil would be a great opportunity to educate agents about the fantastic product in Tasmania and demonstrate why sea transport is a great way to travel.

"Selling Tasmania and the Spirit ships to potential tourists is so much more effective when the agent has experienced them firsthand," said Ms Green.

"It's a key part of Spirit of Tasmania's marketing campaign, which is designed to continually build awareness and support for its ships."  

Tourism Tasmania is holding a workshop around Tasmanian product, and a special dinner on the weekend for all of the agents participating.

Wholesalers taking part in the famil include Travelpoint, AAT Kings, Australian Pacific Touring and Dreamtime Tours.

The marketing campaign for Spirit of Tasmania III , which will service Sydney to Devonport from mid-January next year, will begin in December.   Spirit of Tasmania has already taken over 4000 bookings for the service.