TT-Line Company Pty Ltd's communications have been recognised in the annual Awards for Excellence conducted by the Tasmanian division of the Public Relations Institute of Australia (PRIA).

TT-Line and its public relations consultancy, Corporate Communications (Tas) Pty Ltd, was awarded a gold award in the Comprehensive Communications category for the launch of Spirit of Tasmania I and II in Hobart yesterday 11 September 2003.

TT-Line Chief Executive Peter Simmons said the award reflected the company's commitment to effective communications.

"Following the success of the initial Spirit I and II announcement, it was important to continue to build on this positive publicity, culminating in the commencement of the new service on 1 September 2002," he said.

"TT-Line's diverse communications program generated unprecedented media coverage during the vessels' delivery voyage, their arrival in Australia and when the service commenced.

"Feedback received from all stakeholders, including employees, tourism stakeholders and media, was extremely positive, a fact reflected in our passenger figures."

Mr Simmons said he was pleased that the company's communications had been recognised by the PRIA, the peak industry body representing public relations practitioners in Australia.

The award entry will now be judged in the PRIA's national Golden Target Awards, to be announced in Hobart in October.

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For further information contact:
Simone Ferrier
Spirit of Tasmania
Manager Corporate Communications
Tel: 03 9206 6220