The launch of Spirit of Tasmania III resulted in a record amount of brochure requests and web visits announced Melindy Green, National Manager Passenger Sales and Marketing today.

Spirit of Tasmania recorded over 10,000 requests for brochures during January after launching its new Sydney/Devonport ship that commenced sailing on 13 January 2004.

"We've had an unprecedented amount of interest," said Ms Green. "As well as breaking brochure records, we broke our web records with over 87,000 unique visitors to our website last month, which is a 19 per cent increase over the same time the previous year. This is a fantastic result with a 132 per cent increase from two years ago."

The Spirit of Tasmania website - spiritoftasmania.com.au - had 3,807 unique visitors the day after Spirit III 's arrival into Sydney and an even more impressive 4,712 visitors the day after the ship's inaugural voyage.

The company recently won the Tourism Product Marketing Award at the Australian Tourism Awards in Perth for the launch of Spirit of Tasmania I and II , the company's Melbourne/Devonport vessels.

Spirit of Tasmania III has recorded over 32,000 bookings. For passenger bookings and enquiries, call 1800 777 462 or visit spiritoftasmania.com.au

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For further information contact:

Christina Koullas

Corporate Communications Coordinator

Tel: 03 9206 6220

czk@spiritoftasmania.com.au