5 February 2007

Spirit of Tasmania’s window display at Travelscene, St Kilda (Victoria) came to life within minutes of its inception when dogs in residence Rosie and Daisy surprised owner, Diane Flett by taking an instant liking to the Retriever featured in the Spirit imagery.

Ironically, the Spirit’s new advertising campaign encourages travellers to bring their dog along for “One of Australia’s great journeys” and features a cream Retriever eagerly peering out of a 4WD’s window whilst on holiday in Tasmania.

Rosie and Daisy created a lot of attention and passers by were most surprised to learn it was not a premeditated publicity stunt.

Spirit’s advertising reach has now successfully extended to include canines!

-ends-

Released by:

Carolyn Neill

Corporate Communications Coordinator

Tel: 03 9206 6220 / 0438 393 898

cjn@spiritoftasmania.com.au