20 June 2008

Spirit of Tasmania is pleased to announce that both Hyro Limited and emitch are winners of the recent online advertising tender and have entered a three year service contract.

Ms Melindy Green, Director, Marketing and Communications said there were numerous tender submissions however Hyro Limited and emitch delivered innovative and creative initiatives to value add and support our offline marketing campaigns.

“Hyro Limited who will be responsible for the design and creation of display advertising banners impressed us with their professional approach,” she said.

“Every concept presented focussed on experiential marketing and personalisation which will help us to directly relate to our target market.

“Destination marketing will also be incorporated into our campaign which is a new and exciting direction for Spirit of Tasmania.”

Ms Green was highly impressed with emitch’s capability to deliver a broad range of online media buying tools. This includes being one of only a few companies in Australia to offer a specialist search agency service.

“We are currently changing direction with our online media buying and emitch will assist in fine tuning our techniques to ensure we deliver key messages to our specific demographic,” she said.

“We look forward to working with both agencies to produce some outstanding future campaigns.”

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Released by:

Carolyn Neill

Corporate Communications Coordinator

Tel: 03 9206 6220 / 0438 393 898

cjn@spiritoftasmania.com.au