Launceston Central is a not for profit organisation that promotes the city centre in Launceston, Tasmania as an attractive place to visit, live and work.

Our vision is to make Launceston a people-focused, vibrant and magnetic hub. We do this through delivering strategic projects and marketing campaigns, along with implementing activations, events and promotions that increase visitation to the city centre.

Additionally, we work in partnership with our stakeholders on business advisory and advocacy initiatives to create an environment where businesses can thrive.