Rye Front Beach is a popular destination particularly during holiday season with the adjacent camping reserve and proximity to many delightful shops with ice creameries, take away food, restaurants and cafes. The beach is wonderful to walk year round and as the wind escalates in cooler months it becomes very popular with kite surfers.

The Rye Front Beach embraces Port Phillip Bay for the entire length of the town’s borders beginning at White Cliffs, continuing past the 300 metres long Rye pier, almost due east for four kilometres. A foreshore reserve extends along the length of the beach and offers camping, boat ramp, yacht club, playground or just a pleasant place to stroll.

The beach has lovely white sand and clear water. Usually a safe beach close inshore, it is a fantastic swimming beach for the whole family as waves are usually low except during strong northerly winds.

You are also able to snorkel, scuba and fish here. The walk along the pier is full of life as there are always people fishing. Due to shallow water please do not jump or dive off the pier.

Accessible beach matting is available daily between November and May located next to the pier.

This beach is not patrolled.

Dogs are permitted on leash between 7:00pm to 9:00am except during daylight savings.