Sheepvention Rural Expo is one of Australia’s premier rural expos, bringing together the best of the sheep industry, agricultural innovation, and regional community life. Attracting more than 25,000 visitors, this two-day event offers livestock competitions, alongside the latest in farming technology, machinery displays and agribusiness services.

Visitors can enjoy a wide selection of diverse food vendors and retail stalls that will line the Showgrounds, offering everything from gourmet bites and local wines to handmade crafts, rural apparel, and homegrown products.

Families are especially well catered for, with dedicated entertainment zones, petting zoos, tractor rides, craft activities, and other engaging attractions that ensure kids are entertained all day long. Youth-focused displays aim to inspire the next generation of farmers with hands-on experiences and skill-building opportunities.

And if that’s not enough, stick around for Sheepvention After Dark, a powerful evening concert headlined by Aussie music legend Shannon Noll. Held on Sunday night, this special event shines a spotlight on drought relief and mental health awareness, featuring live music and open conversations to support the wellbeing of our farming communities. Proudly backed by the Let’s Talk Foundation.

Whether you’re a producer, an industry professional, a foodie, or a family looking for a fun country outing, Sheepvention Rural Expo promises a vibrant, educational, and entertaining celebration of rural Australia, set right in the heart of Victoria’s sheep country.