Come into the Smitten Merino boutique for a memorable and personalised shopping experience.

Our designer merino wool clothing is soft, luxurious and stylish with ranges for both men and women. We make dresses, cardigans, leggings, scarves, ponchos, socks, beanies and so much more, right here in Tasmania.

Smitten offers comfortable seating and refreshments so that your experience is memorable and enjoyable. As a family business, there are often opportunities to chat with the owner, designer, and daughter Holly (Smitten model) as well as engage with our experienced sales team.

Take the time to call in, look around, learn the Smitten story and take home a lightweight, wearable and original piece of Tasmania that will keep you warm for years to come.

Located just two minutes walk up from Salamanca Place, the Smitten Merino boutique is a must-see destination only minutes from the Hobart CBD. Easily accessible by bus and ample parking available at the back.