29 July 2014
Spirit of Tasmania’s Flavours of Tassie program is being featured on Tourism Australia’s Restaurant Australia website.
The $10 million “Restaurant Australia” campaign was launched earlier this year and is based on the idea of Australia being the world’s greatest restaurant.
The new campaign website asks Australian food and wine businesses to submit their stories and to use the hashtag #restaurantaustralia on social media to capitalise on Tourism Australia’s online platforms.
The Flavours of Tassie reference is featured under the heading ‘Taste Tasmania’s finest flavours on your way to the island with Spirit of Tasmania’.
Spirit of Tasmania Retail and General Hospitality General Manager Nick Harriman said: “We’re getting some great feedback from our passengers who are enjoying getting to meet the makers, taste their products and find out where they are located in Tasmania so they can visit them when they drive off the ship.
“Travelling by sea with their car means that they can fill their boot with all the gourmet treats they pick up along the way.”
The profile is featured below:
Flavours of Tassie is a showcase of Tasmanian gourmet produce which will travel on the Spirit of Tasmania ferry from May through to November 2014.
Passengers making the journey between Melbourne and Devonport on Spirit of Tasmania during these months will enjoy a free Tasmanian tasting experience - of delectable local produce such as dairy, wine, beer, preserves, chocolate and fish. Travellers will have the chance to meet the people behind the labels, learn about their passion for using local ingredients from around the island.
Surrounded by the deep Southern Ocean and blessed with a mild climate and array of fertile landscapes, Tasmania is a hub for gourmet food production. During Flavours of Tassie, you can learn about the ingredients that are sourced from Tasmania’s pristine waters, sheltered valleys, fertile river flats and sun-drenched hillsides. Then sample these unmistakably Tasmanian flavours with producers such as Tasmanian Gourmet Sauce Co., Bridestowe Lavender Estate, House of Anvers chocolates, Ashgrove Cheese, Christmas Hills Raspberry Farm, and 41° South Salmon Farm.
Passengers will also have the chance to sample Tasmania’s world-class cool-climate wines, particularly pinots and chardonnays. Ghost Rock, Home Hill, Gryphonwood, Pipers Brook, Jansz Tasmania and Stefano Lubiano are just some of the outstanding Tasmanian wineries that will be providing tastings.
Travellers can also taste the fine ales, lagers, stouts and ciders from one of Australia’s prime hop and apple growing regions. Seven Sheds, Spreyton Cider Co., and Willie Smiths are just some of the Tasmanian craft breweries and artisan cideries joining the program.
Tasmania has risen to prominence in the world of distilling, and whisky connoisseurs will have plenty of opportunities to taste the island’s quality malts. Appearing as part of the Flavours of Tassie programme are Lark Distillery, Old Hobart Distillery, Belgrove Distillery, William McHenry & Sons and Redlands Estate.
To view the Flavours of Tassie profile, visit the Restaurant Australia website.
Contact: Soniya Fernandez