Spirit of Tasmania appoints new media agency

Spirit of Tasmania appoints new media agency

24 May 2019

Spirit of Tasmania has announced today the appointment of Atomic 212° as the Company’s new media agency.

The Company conducted a rigorous and competitive tender process earlier this year as the current three-year media service agreement was coming to an end.

The tender sought to appoint an agency to manage Spirit of Tasmania’s media strategy, planning and booking across all media channels.

Chief Executive Officer Bernard Dwyer said the decision to select Atomic 212° was influenced by the agency’s insightful approach.

“We were incredibly impressed with the holistic strategic capabilities, performance mindset, tools and expertise of Atomic 212°,” he said.

“I have full confidence that Atomic 212° will be a valuable partner to support the Company’s media strategy over the coming years.”

“In particular, its insights into how to build brand relevance amongst new audiences will be essential for our growth strategy as we move towards new vessels in 2021.”

“We look forward to working with the team at Atomic 212° to achieve the Company’s ambitious targets,” said Mr Dwyer.

Mr Dwyer acknowledged the long and collaborative relationship with Spirit of Tasmania’s incumbent media agency, Wavemaker (formally Maxus).

“We sincerely thank Wavemaker for its contribution over the years,” he said.

“Wavemaker’s professional and consistent approach built a solid foundation which saw steady growth. We wish the Wavemaker team ongoing success.”

Atomic 212° will commence a three-year term from 1 July 2019.

Claire Fenner, Managing Director and Partner at Atomic 212° Melbourne, said the agency was delighted to partner with the team at Spirit of Tasmania.

"We look forward to driving growth for their business. Spirit of Tasmania is a wonderful brand, which delivers a unique travel experience and holds a strong position in the market,” she said.

"It has been a steady growth trajectory for Atomic 212° and there is a lot of energy in the agency right now. Our team is passionate about delivering on our brand promise of smarter, faster, accountable media,” concludes Fenner.

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  • Accommodation Change
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  • Accommodation Change
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Accommodation available
  • Pet Kennels
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Select {{legOfJourney.toLowerCase()}} accommodation

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Deal applied
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loading
Accommodation available
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loading
loading
Book the same accommodation on your return? Return accommodation price is {{ getReturnPriceForSameSelection() | money }}
loading
Your trip summary

Your {{legOfJourney.toLowerCase()}} ticket {{legOfJourney}} ticket Departing {{getSailing().getOriginName()}} {{getSailing().origin}} to {{Utils.reverseLocationCode(getSailing().origin)}}

{{getDealName(legOfJourney)}} deal applied See details
Date
  • Departing {{booking.getDepartureDate(legOfJourney, 'dddd D MMMM, YYYY')}} at {{booking.getDepartureDate(legOfJourney, 'h:mm A')}} Change
  • Arriving {{booking.getArrivalDate(legOfJourney, 'dddd D MMMM, YYYY')}} at {{booking.getArrivalDate(legOfJourney, 'h:mm A')}}
  • Disembarking from {{booking.getDisembarkTime(legOfJourney, 'h:mm A')}}
Fares
  • Details Change
  • {{passengerLine.displayOverride}} {{passengerLine.currentQuantity}} x {{passengerLine.displayName}} ${{getSelectedFareTypePassengerGroupPrice(passengerLine)}} $0 ${{getSelectedPassengerGroupPrice(passengerLine) || 'To be selected'}} ({{getPassengerNet(passengerLine) | money}})
  • {{booking.getPetCount(legOfJourney)}} x {{Utils.pluralize('Pet', booking.getPetCount(legOfJourney))}} $0
  •  
    {{ IbpCms.fareNotManyPlacesLeftAtThisPriceMessage }}
Vehicles
  • Details Change Update Rego
  • No vehicles
  • 1 x {{vehicle.getSummaryDisplay()}} ${{getVehiclePrice($index) || 'To be selected'}} ({{getVehicleNet($index) | money }})
    • {{extra}}
    • {{vehicle.getTotalLength()}}
  • {{getPushbikesCount()}} x {{Utils.pluralize('Bicycle', getPushbikesCount())}} ${{getPushbikesPrice() || 'To be selected'}}
Accommodation
  • Details Change
  • {{getAppliedDealProduct().productName}} deal applied
  • To be selected
  • {{option.quantity}} x {{option.displayText}} ${{getSelectedFareTypeAccommodationOptionPrice(option)}} ${{getSelectedAccommodationOptionPrice(option)}} ({{getSelectedAccommodationOptionNet(option) | money}})
Pets & Kennels
  • Details Change
  • {{getSailing().selectedAccommodation.getExtra(ExtrasCode.Kennel).quantity}} x {{Utils.pluralize("Pet", getSailing().selectedAccommodation.getExtra(ExtrasCode.Kennel).quantity)}} with {{Utils.pluralize("kennel", getSailing().selectedAccommodation.getExtra(ExtrasCode.Kennel).quantity)}} ${{getSelectedFareTypeAccommodationOptionPrice(getSailing().selectedAccommodation.getExtra(ExtrasCode.Kennel))}} ${{getSelectedAccommodationOptionPrice(getSailing().selectedAccommodation.getExtra(ExtrasCode.Kennel))}}
  • No pets travelling
Passengers & Allocation
  • Full Name Change
  • {{passenger.passengerDetails.firstName}} {{passenger.passengerDetails.lastName}}
    {{passenger.passengerDetails.firstName}} {{passenger.passengerDetails.lastName}}
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Cancel this sailing
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{{getDealName(legOfJourney)}} deal applied See details
Date
  • Departing {{booking.getDepartureDate(legOfJourney, 'dddd D MMMM, YYYY')}} at {{booking.getDepartureDate(legOfJourney, 'h:mm A')}} Change
  • Arriving {{booking.getArrivalDate(legOfJourney, 'dddd D MMMM, YYYY')}} at {{booking.getArrivalDate(legOfJourney, 'h:mm A')}}
  • Disembarking from {{booking.getDisembarkTime(legOfJourney, 'h:mm A')}}
Fares
  • Details Change
  • {{passengerLine.displayOverride}} {{passengerLine.currentQuantity}} x {{passengerLine.displayName}} ${{getSelectedFareTypePassengerGroupPrice(passengerLine)}} $0 ${{getSelectedPassengerGroupPrice(passengerLine) || 'To be selected'}} ({{getPassengerNet(passengerLine) | money}})
  • {{booking.getPetCount(legOfJourney)}} x {{Utils.pluralize('Pet', booking.getPetCount(legOfJourney))}} $0
  •  
    {{ IbpCms.fareNotManyPlacesLeftAtThisPriceMessage }}
Vehicles
  • Details Change Update Rego
  • No vehicles
  • 1 x {{vehicle.getSummaryDisplay()}} ${{getVehiclePrice($index) || 'To be selected'}} ({{getVehicleNet($index) | money }})
    • {{extra}}
    • {{vehicle.getTotalLength()}}
  • {{getPushbikesCount()}} x {{Utils.pluralize('Bicycle', getPushbikesCount())}} ${{getPushbikesPrice() || 'To be selected'}}
Accommodation
  • Details Change
  • {{getAppliedDealProduct().productName}} deal applied
  • To be selected
  • {{option.quantity}} x {{option.displayText}} ${{getSelectedFareTypeAccommodationOptionPrice(option)}} ${{getSelectedAccommodationOptionPrice(option)}} ({{getSelectedAccommodationOptionNet(option) | money}})
Pets & Kennels
  • Details Change
  • {{getSailing().selectedAccommodation.getExtra(ExtrasCode.Kennel).quantity}} x {{Utils.pluralize("Pet", getSailing().selectedAccommodation.getExtra(ExtrasCode.Kennel).quantity)}} with {{Utils.pluralize("kennel", getSailing().selectedAccommodation.getExtra(ExtrasCode.Kennel).quantity)}} ${{getSelectedFareTypeAccommodationOptionPrice(getSailing().selectedAccommodation.getExtra(ExtrasCode.Kennel))}} ${{getSelectedAccommodationOptionPrice(getSailing().selectedAccommodation.getExtra(ExtrasCode.Kennel))}}
  • No pets travelling
Passengers & Allocation
  • Full Name Change
  • {{passenger.passengerDetails.firstName}} {{passenger.passengerDetails.lastName}}
    {{passenger.passengerDetails.firstName}} {{passenger.passengerDetails.lastName}}
    In a {{getAccommodationDisplayName(allocation.categoryCode, allocation.categorySpecificationCode)}}
Cancel this sailing
Refund due: {{ getSailing().refundableAmount | money }}
  • {{ fee.description }}: {{ fee.price | money:false }}
Grand total: {{ getBookingTotalPrice() | money }} ({{ booking.totalNet() | money }})
loading
loading
{{getHeaderText()}}

{{ IbpCms.passengerDetailsIntro }} {{ IbpCms.vehicleRegoIntro }}

Oops, you must be travelling in order to make this booking
Adults
Remove {{detail.firstName}} {{detail.lastName}}

Pensioners (booked as adults)
Pensioner No. Expiry Date
Invalid Date Date must be in the future Required
Remove {{detail.firstName}} {{detail.lastName}}

Children
Date of birth
Required Invalid Date
{{IbpCms.validationChildAge}} change to infant fare {{IbpCms.validationChildAge}} change to adult fare
Remove {{detail.firstName}} {{detail.lastName}}

Infants
Date of birth
Required Invalid Date Date of birth is in the future.
{{IbpCms.validationInfantAge}} change to child fare
Remove {{detail.firstName}} {{detail.lastName}}

Vehicle Registrations{{getSailingDisplay(LegOfJourney.Outbound)}}
{{vehicle.getDisplay()}} With Extras: {{vehicle.getExtrasDisplay()}}

Vehicle Registrations{{getSailingDisplay(LegOfJourney.Return)}}
{{vehicle.getDisplay()}} With Extras: {{vehicle.getExtrasDisplay()}}

loading
Review where everyone's staying

We've assigned accommodation automatically – feel free to re-arrange

Your {{legOfJourney.toLowerCase()}} accommodation

{{room.sectionName}}

  • {{Utils.convertNameCase(passenger.passengerDetails.title)}} {{Utils.convertNameCase(passenger.passengerDetails.firstName)}} {{Utils.convertNameCase(passenger.passengerDetails.lastName)}}
    Bed available
    Ticket available
    Move {{Utils.convertNameCase(passenger.passengerDetails.firstName)}} Leave {{Utils.convertNameCase(passenger.passengerDetails.firstName)}} here Swap with {{Utils.convertNameCase(passenger.passengerDetails.firstName)}} Move {{Utils.convertNameCase(getActiveSwapPassenger().passengerDetails.firstName)}} here {{passenger.message}}
  • {{Utils.convertNameCase(passenger.passengerDetails.title)}} {{Utils.convertNameCase(passenger.passengerDetails.firstName)}} {{Utils.convertNameCase(passenger.passengerDetails.lastName)}}
    Cot space available No cot space available Infant ticket available
    Move {{Utils.convertNameCase(passenger.passengerDetails.firstName)}} Leave {{Utils.convertNameCase(passenger.passengerDetails.firstName)}} here Swap with {{Utils.convertNameCase(passenger.passengerDetails.firstName)}} Move {{Utils.convertNameCase(getActiveSwapPassenger().passengerDetails.firstName)}} here {{passenger.message}}
loading
{{IbpCms.cabinAllocationBookSameForReturn}}

We've assigned accommodation automatically – feel free to re-arrange

Your {{legOfJourney.toLowerCase()}} accommodation

{{room.sectionName}}

  • {{Utils.convertNameCase(passenger.passengerDetails.title)}} {{Utils.convertNameCase(passenger.passengerDetails.firstName)}} {{Utils.convertNameCase(passenger.passengerDetails.lastName)}}
    Bed available
    Ticket available
    Move {{Utils.convertNameCase(passenger.passengerDetails.firstName)}} Leave {{Utils.convertNameCase(passenger.passengerDetails.firstName)}} here Swap with {{Utils.convertNameCase(passenger.passengerDetails.firstName)}} Move {{Utils.convertNameCase(getActiveSwapPassenger().passengerDetails.firstName)}} here {{passenger.message}}
  • {{Utils.convertNameCase(passenger.passengerDetails.title)}} {{Utils.convertNameCase(passenger.passengerDetails.firstName)}} {{Utils.convertNameCase(passenger.passengerDetails.lastName)}}
    Cot space available No cot space available Infant ticket available
    Move {{Utils.convertNameCase(passenger.passengerDetails.firstName)}} Leave {{Utils.convertNameCase(passenger.passengerDetails.firstName)}} here Swap with {{Utils.convertNameCase(passenger.passengerDetails.firstName)}} Move {{Utils.convertNameCase(getActiveSwapPassenger().passengerDetails.firstName)}} here {{passenger.message}}
loading
{{IbpCms.cabinAllocationBookSameForReturn}}
{{getPaymentHeading()}}

{{IbpCms.paymentIntro}}

Total due: {{getBookingTotalPriceBeforeVouchers()}}

Applied vouchers

  • #{{voucher.voucherNumber}}:  ${{voucher.value}}
Total now due: {{getBookingTotalPriceAfterVouchers()}}
Your voucher(s) will cover the cost of your booking. Please fill in the remaining details below. Add another voucher or use another payment method.
{{giftVoucherResult.message}}

You are cancelling the following sailing(s):
{{ sailing.getOriginName() }} to {{ LocationCode.getLocationName(Utils.reverseLocationCode(sailing.origin)) }} departing {{ Utils.dateFormat(sailing.getDate(), 'dddd D MMMM, YYYY') }}
Card # must match type Required
Expiry date
{{IbpCms.validationCreditCardExpiry}} Required

Travel insurance

{{IbpCms.paymentTravelInsuranceFlavourText}}
Get travel insurance

{{payment.insurance.quote.label}} - Travel insurance premium = {{ payment.insurance.quote.price | money}}

View Details Remove
{{IbpCms.paymentNoTravelInsuranceWithGiftVouchers}}


Agency details

Show/hide net value ${{ getBalanceToBePaid() }}

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Booking updated

Dear {{ getCancelledBookingFirstName() }}

Your cancellation has been successful. {{ getPartialCancellationMessage() }}

Kind regards,

The team at Spirit of Tasmania

Cancellation successful

Dear {{ getCancelledBookingFirstName() }}

Your cancellation has been successful. We hope you book with us again soon.

Kind regards,

The team at Spirit of Tasmania

Booking confirmed!

Your booking reference is {{getBookingReference()}}.

Your travel insurance was successfully processed. Your policy number is {{getInsurancePolicyNumber()}}. Documentation will be sent to your specified email address.

Your travel insurance purchase was not successfully processed. To add travel insurance to your existing booking, please login to 'Manage my booking'.

Request

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Insurance

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Internet Banking Details


Bank Receipt Number: {{getInternetBankingDetails().bankReceiptNumber}}; Poli Transaction Reference Number: {{getInternetBankingDetails().transactionReferenceNumber}}
Completed At: {{getInternetBankingDetails().completedDateTime}}; Amount Paid: ${{getInternetBankingDetails().amountPaid}}; Status: {{getInternetBankingDetails().status}}
Booking Process Complete!

An e-Ticket with your booking number will be issued automatically after approval.
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