TT-Line Company Pty Ltd (TT-Line), operators of Spirit of Tasmania I and II, has called for tenders for creative and media services.
Recognised as one of Australia’s most iconic travel experiences, the Spirit of Tasmania vessels provide the only tourism and transport service across Bass Strait, carrying passengers and passenger vehicles between Devonport and Melbourne.
Chief executive officer Bernard Dwyer said the open tender process was important for the company’s continuing brand growth and recognition.
“We had an extremely successful year last year with the launch of the newly refurbished Spirit of Tasmania vessels, and we are looking to appoint a media agency and creative agency for a three-year term to build upon this success,” he said.
“In 2015 the vessels underwent a major refurbishment and we revamped the company website and internet booking platform, enhancing the online and on-board experience for all passengers.
“Maxus, our media agency, and Cummins & Partners, our creative agency, have both delivered fantastic results during this time.
“We have projected strong passenger growth for 2016/17 and beyond, and look forward to identifying the agencies to help drive the execution of our marketing strategy until 2019.”
To be considered for the tender process, companies will be asked to provide:
Company profile, office locations, resources/ skillset and CVs of key personnel.
Three brief case histories relevant to travel, direct response or a strategic re-positioning challenge.
Current client list.
An overview of how their media and creative integration model works, or, if standalone, how their agency works collaboratively with other marketing disciplines.
For full submission details, please refer to spiritoftasmania.com.au/eoi.
Closing date for receipt Expression of Interest is 3pm (AEST), Friday 26 February 2016.