Partner with us

Partnership and Advertising Opportunities

Spirit of Tasmania is one of Australia’s most iconic travel experiences, connecting more than 430,000 passengers between Tasmania and the mainland each year. Over 70 percent of Spirit of Tasmania passengers are holidaymakers looking for inspiration and ideas to add to their travel itinerary.

Spirit of Tasmania provides Tasmanian and Victorian tourism operators the following opportunities to help promote experiences, products or services to our Spirited Travellers.


Digital Screens

Local tourism operators and producers have the opportunity to engage and inspire travellers through onboard and in-terminal digital advertising. Each ship has 17 high-quality digital screens located throughout dining, lounge and high traffic areas allowing businesses to receive maximum exposure, while our new Geelong terminal has 10 landscape screens. Apply to join our Digital Advertising program here. 

Tourism Hub

The onboard tourist information hub has digital screens and brochure stands for local businesses to promote their properties, attractions and tours. Find maps, brochures and guidebooks showcasing a range of activities and experiences across Tasmania and Greater Geelong and The Bellarine. National Parks Passes for Tasmania can also be purchased here. To advertise at the Tourism Hub, contact the Tourism Brochure Exchange.

Loyalty Member offers

We have an engaged email database of past, current and prospective travellers that we connect with regularly. We also have a dedicated Loyalty Member Program providing Frequent Travellers and Sailors Club members with exclusive offers and special discounts for experiences, accommodation, attractions, dining and retail. Offers are displayed in the ‘members only’ section of our website and promoted to members via email. To register your interest in providing our members with an exclusive discount or offer, click here.

Get Social

We love sharing great content with our fans and followers. If you are posting inspirational travel content about your region or business that you think would be of interest to our Spirited Travellers please tag us. We encourage you to connect with our social channels and share your ‘Spirited Traveller’ moments on your social media platforms including Facebook, Instagram and Twitter. Tagging @SpiritofTasmania on Facebook, @SpiritofTas on Twitter, or including the hashtag #SpiritedTravellers on Facebook and Instagram is a fantastic way to increase exposure of your service or product to a large audience of potential customers. 


More information?

For an overview of our service, including onboard facilities, accommodation and booking information, please refer to our Information Guide.

If you have any general enquiries regarding advertising and partnering with us, please fill out this form.